The undoing project sparknotes6/23/2023 ![]() ![]() ![]() One obvious implication of the work, therefore, is to think for yourself, and not just to know what you believe, but to honestly and skeptically scrutinize the belief system that led to those ideas. One of the main analytical take-aways of this principle from a moral point of view is that people should become more familiar with heuristics, or the study of their own motivation, because it's dangerous for people to feel deep loyalties to an ideology or belief when these things are true of our minds. The main idea is that people feel their motivation is one way, but scientific testing has shown that actually, humans are incredibly easy to influence. What does it mean that Michael Lewis picks these two dynamic scientists, Tversky and Kahneman? Well, firstly it means that the book is basically about the intersection of behavioral psychology and marketing. Written by people who wish to remain anonymousīecause The Undoing Projectis a non-fiction work, the purposes of analysis are a little different, but essentially the same. We are thankful for their contributions and encourage you to make your own. These notes were contributed by members of the GradeSaver community. ![]()
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